To change the linear economy, the economic system that is based on public or limited liability Companies and growing the bottom line for financial gain must change. A significant number of people rely on stock markets for their investment gains and retirement, they seek the best gains. Many will only invest in businesses that demonstrate some form of care to the planet. However, a lot have a far shorter investment horizon and others are hoodwinked by Companies waxing lyrical about their sustainability initiatives that pay lip service. The triple bottom line has been around for decades. Unfortunately it hasn’t had an impact. It is time for a new system and the planet needs one fast. A system that puts the planet and others first, self gain and material possessions last.