To change the linear economy, the economic system that is based on public or limited liability Companies and growing the bottom line for financial gain must change. A significant number of people rely on stock markets for their investment gains and retirement, they seek the best gains. Many will only invest in businesses that demonstrate some form of care to the planet. However, a lot have a far shorter investment horizon and others are hoodwinked by Companies waxing lyrical about their sustainability initiatives that pay lip service. The triple bottom line has been around for decades. Unfortunately it hasn’t had an impact. It is time for a new system and the planet needs one fast. A system that puts the planet and others first, self gain and material possessions last.
As the 21st century continues on it’s merry way, life and how we live it continues to change. The rich are now obscenely so, and we ask ourselves ‘who really needs to be a billionaire’? The corporate juggernaut Goliath barrels its way along the highway, smashing any who look anything like David with his slingshot, worried of the impact on their mission for global domination. The average wage for the average Joe Worker doing a 40 hour week, (packing more in now than ever before thanks to the wonders of the internet) is not a lot. We travel faster, we receive information and send information.. faster, we do more in less time. Is the average Joe Worker better off for living the dream and buying their first car, or saving for their first house with all the furniture and trimmings…(noting the fact that it is likely that a significant proportion of their deposit will come from their parents, who now provide some 40% of the lending to newbie owners).. The issue isn’t just confined to families